Presentation Style: Tutor-led Classroom
Duration: 1 Day
Course Time: 09:30 - 16:30hrs
Course Location: Northampton
Cost: Closed groups of up to 12 delegates: £1,200.00 + VAT
How to book: Please use our contact form or call us 01604 655900 


Target audience

This course contains many exercises, role-plays, and guidelines to help the delegates master the sales skills during the course and start applying their newly acquired knowledge to their professional lives straight away. Bite sized group exercises are also provided that focus on specific concepts. These are then followed by more comprehensive sales exercises that help the delegates to put a series of smaller skills into practice and learn how to approach sale events as a whole.

Sales Training Course Content

What is Selling?
  • Why People Buy
  • What motivates people to buy
  • What are sales myths
  • Positive Sales Attitude
  • What is the relationship between sales and marketing
Sales Methodologies
  • Relationship Selling
  • Sales Funnel
  • Sales Methodologies / Framework
  • 7 Stages of the Sales Process
  • How to respond to a customer’s needs
  • Cold Calling
  • Social Media Networking for Sales
Structuring Your Sales Pitch
  • Negotiating the Win
  • Identifying your Unique Selling Point (USP)
  • Your Price is Too high ! - How to overcome objections
  • How to produce a convincing sales presentation
  • How to create a loyal customer by delivering a pitch directly targeted at them
  • How to be an ethical salesperson
  • Your Brand Awareness (Features and Benefits)
  • How to close a deal
Modern Approaches of Selling
  • What are the best strategies to use in business-to-business sales activities
  • How to establish rapport and gain the trust of the customer
  • Building Sales Pipelines – Sales Prospecting
  • Engaging Customers
Psychology of Selling
  • How does first impression work and how to take advantage of it
  • How to read the body language of a customer and use your own body language to emphasise key points
  • How to improve your listening skills
  • How to appear more confident

 Additional Information

  • Buffet lunch included and free parking (for courses held at Paradise Training Centre)
  • Joining instructions will be sent prior to attending the course